A clear process protects both the creative idea and the production schedule. The amount of time needed depends on the concept, locations, people involved and how quickly feedback can be consolidated.
01 / Brief and priorities
We clarify who the film is for, what it should communicate, where it will be shown and when it is needed. Share your brand guidelines, references and existing materials. Identify one person who can consolidate feedback from your team.
02 / Concept, script and treatment
The idea becomes a story structure and visual approach. We discuss what viewers will see and hear, how the brand appears and what is practical within the scope. Agree key messages and the direction before booking production elements.
03 / Pre-production
The team prepares storyboards or a shot list, schedules, locations, crew and equipment. Casting, styling, voice-over and other elements are arranged when included. For workplace filming, agree access, staff availability and which areas can be shown.
04 / Production
Filming follows the agreed plan, with time allocated for lighting, performance, camera setups and sound. Changes may affect the schedule, so important additions should be discussed with the producer before they are introduced on set.
05 / Edit and review
The first edit establishes the structure and pacing. Provide one consolidated set of timecoded notes. Confirm the edit before final colour, sound and graphics wherever the workflow allows. The quotation specifies the included revision rounds and treatment of new requests.
06 / Finishing and delivery
The approved film moves through the agreed finishing steps and is exported to the specified formats. Confirm spelling, titles, captions and brand details during review. Final delivery and payment follow the agreed project terms.
How long should you allow?
There is no single timeline for every film. Interviews, casting, multiple locations, animation and stakeholder approvals affect the schedule. Share your launch date at the start; we can then discuss a realistic production calendar and any constraints.
What should your team prepare?
- Company information and a clear communication objective.
- Brand guidelines, approved names, logos and product details.
- A contact for location access and participant scheduling.
- One consolidated approval route and review windows.
- The full list of final video formats and languages.